Best Places to Shop for Family Photo Outfits

The best family photos look effortless but truthfully require some planning for them to turn out great. Clothing is a detail that people immediately notice and has a huge impact on the outcome of a photo. What to wear and where to shop are two of the most common questions I get as a photographer. Below I’ve included some information on what to wear along with places to shop for your family.

Shopping for Mom

When picking outfits I recommend using similar color families to keep the outfits cohesive. For example, if Dad is wearing a pastel plaid shirt, then Mom may want to choose a long, soft pastel dress. Avoid matching because you don’t want everyone to look too similar. Here is a list of stores that have a beautiful array of options for moms:

  • Able
  • Zara
  • Mango
  • Nothing Fits But
  • Sezane
  • Hill House Home
  • Reformation
  • Rachel Pally
  • Nuuly
  • Christy Dawn
  • Rylee & Cru
  • Clad & Cloth
  • Ivy City
  • Shopbop
  • Everlane
  • Rent the Runway
  • ASOS
  • Morning Lavender
  • J. Crew
  • Anthropologie
  • Free People
  • Petal & Pup
  • Pink Blush (Maternity) 
  • H&M 
  • Vici Dolls
  • Virginia Dare Dress Co.
  • Baltic Born Clothing 
  • Madewell
  • Kate + Grace Boutique
  • Ambiance (San Luis Obispo locally owned small business)

Shopping for Dad

I get it. Having your picture taken for 1-2 hours might not be in your top-10 favorite things to do during your downtime. It is important to make sure that you feel like yourself no matter what you are wearing. That said, the details for you matter as much as they do for the woman, especially because there are fewer of them. Make sure your shirt and pants are clean and well-pressed — no dingy whites. Shoes should be dirtless. Socks should match the pants, not the shoes. Nothing like a white athletic sock peeking out from a pair of khakis to throw off a whole shot. Here is a list of stores that have a variety of options for men:

  • Rent the Runway
  • ASOS
  •  Suit Supply
  • J. Crew
  • Zara
  • Leather & Cotton
  • Jack Threads
  • Frank & Oak
  • Nordstrom 
  • Cuts 
  • H&M
  • Urban Outfitters
  • Madewell
  • Lululemon
  • Everlane
  • Banana Republic
  • Mango
  • Reiss
  • Alex Mill
  • Untuckit
  • Amazon – GoodThreads
  • Bonobos
  • Abercrombie
  • Rag & Bone
  • Knotted Fern
  • Marine Layer (San Luis Obispo locally owned small business)

Shopping for Kids

With the growth of online shops, shopping for your kids is more fun than ever! If you’re looking for some inspiration or some of our favorite shops for kids, check out the list below! Make sure the youngest doesn’t wear the same color as mom and dad. The baby of the family is most likely going to be picked up by either parent at some point during the session. Make sure her outfit contrasts nicely with mom’s and dad’s clothing. 

  • Zara Kids
  • Target
  • H&M Kids
  • Crew Cuts by J Crew
  • Roolee
  • Alice & Ames
  • Fin and Vance
  • Little & Co.
  • Gap
  • Old Navy
  • Boden
  • Hanna Andersson
  • Knotted Fern
  • Ecobambino (San Luis Obispo locally owned small business)

If you are interested in my photography services, please feel free to inquire or book a session here!

Before you go, I want to introduce you to Michele Quattrin, a St. Paul MN Photographer who recently wrote a post about why moms need a family photographer. Go check her most recent blog!!!

Family Photography

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June 15, 2022

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  1. Becca says:

    Great tips in here! Love all the suggestions for where to shop for clothing for family photos!

  2. Ruth Young says:

    Oh these are such good tips! I will have to check some of these stores out!

  3. This is a great list of places to shop!

  4. So many great suggestions for everyone in the family! Love this blog post!

  5. Julianna says:

    So many great tips! Thanks for all the store recommendations so helpful!

  6. Miranda Kelton says:

    This is such a helpful guide – definitely bookmarking this for future reference!

  7. This is super helpful. I’ve already spotted some of my favorite store locations on the list, too 😉

  8. Jasmyn says:

    Such wonderful tips for family photos! I’m always looking for creative ways to style my family, especially my daughter!

  9. Sara says:

    I love a good list! This is a very helpful guide and would be so useful to see as a Client Guide too! I’m saving it for the future.

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